The PurifiCup is an all-purpose water filter, reduces even fluoride!

In disaster after disaster, we are reminded of the importance of having a way to purify water. When Hurricane Sandy hit the east coast, many water sources were quickly contaminated with sewage, gasoline, and other unhealthy ingredients. In a power outage it’s not possible for most people to boil water, so having other alternatives is vital.

The PurifiCup is a great solution for always having pure water. When I tested the PurifiCup for myself, I was impressed with the simple, effective design and the completely pure taste of the water.

Not only did the PurifiCup help my tap water taste better, but the unique filter removes fluoride. We own two other water filters and although both effectively purify water, neither removes fluoride. Since more and more Americans are becoming aware of the possible health issues related with fluoride (also read this), being able to remove fluoride is important to me.

The filter used by the PurifiCup removes heavy metals (mercury, copper, etc.), calcerous elements, such as magnesium, as well as fluoride. When I first tasted the water that had been filtered, I wondered what was missing. Now I know!

What makes the filter unique is its use of silver. Over the years I’ve learned about the anti-bacterial properties of silver and give my family members colloidal silver, especially when they’re sick or have an infection. Purifi-Cup has a nano-silver layer on its filter that effectively removes hundreds of different types of bacteria. You can read the science behind this use of silver here.

A layer of activated charcoal takes the filtering process a step farther and removes pesticides, organic solvents, smells, and chlorine. The PurifiCup removes all the typical bad boys found in water, plus fluoride, and uses silver to destroy bacteria.

It’s just a bit bigger than a 12 ounce can of soda, lightweight, and can easily fit in a backpack, emergency kit, or even a purse. My kids quickly learned how to assemble and use it, and the filter is designed to fit over the opening of the typical water bottle, allowing you to re-use the bottles.

I loved the design, ease of use, and capabilities of the PurifiCup. The one downside is that it is designed to filter just 10 ounces of water at a time. If you have several thirsty people on hand, you will want to have more than one PurifiCup or just plan on filtering enough water to fill larger containers. Depending on which model you get, either the Tap Water model or the Natural Water model, it can filter up to 24 gallons, or 330 ounces, of water.

The price tag of the PurifiCup is about what you would expect from something that uses near-space age technology! It runs about $50 and is available online and in some retail stores.

PurifiCup’s homepage has announced that a new product is being developed and will be available next year, hopefully! It will be exciting to see what new, innovative product this company develops.



There may be links in the post above that are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission, which does not affect the price you pay for the product. Regardless, I only recommend products or services I use personally and believe will add value to my readers. 

© Copyright 2012 The Survival Mom, All rights Reserved. Written For: The Survival Mom
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  1. clandaddy says

    Love your articles, but in this case, I’ll stick with bleach and/or boiling. This cup has too many loose bits to manipulate, unscrew, stack, attach, etc. Hence, too many opportunities for *your* hands that were just in that mountain stream, to contaminate that wonderfully clean slooooowly dribbling output.

    • says

      Bleach is not good for you and neither boiling or bleach removes heavy metals or pesticides. In fact boiling concentrates them. I find the Purificup very easy to use. Unscrewing a couple of caps is a small inconvenience to have clean water and you would have to be pretty careless to contaminate your water. I have studied water purification for any years (uses to be part of my job) and am very glad to see that someone has finally successfully used silver that is stable in a filtering system. If you do your research you will see this is a great innovative new product. I have been using it for about a year now in all kinds of situations and find it to be a good lightweight system.

  2. says

    What a wonderful concept. I think it’s great to have a simple and inexpensive way to filter water. You can take it where ever you go. I think it’s amazing that it can filter fluoride out for that cost.

  3. Lisa says

    Just to let everyone know, this shows as being for sale at Bed Bath and Beyond. For those of you who try to save money, they do have 20% off coupons. :)

  4. Lori says

    I bought the special flouride filters for my berkey which I really love. I have the countertop model.
    They do carry the personal size cup filters but I don’t think it removes fluoride.

  5. GoldHoarder says

    I’ve actually been looking for this product for months. Didn’t think it existed… outside of a reverse osmosis system. This is a travel tool.

  6. Rocco says

    A word of caution to those that do filter, or must filter….if you remove the calcium and especially the magnesium, you need to assess your diet, and more than likely supplement magnesium. Most Americans do not get adequate Mg intake. Most do get adequate Ca from dairy and other sources and additional supplementation is probably not necessary

    If you supplement Mg, and almost everyone should, take it in the form of Mg Citrate as it is more bio-available than is the more commonly sold form MgOxide.

  7. IndividualAudienceMemeber says

    If this product has, “too many loose bits to manipulate, unscrew, stack, attach, etc.” for a Person to deal with …then how in the world are they going to manage building and starting a fire,… and then boil a pot of water? That’s kind of funny. And all those loose bits of sticks and dirt needing to be gathered. Is that an easy thing to do next to a mountain stream?

    I would bet it’s more difficult to boil water in a parking lot or somewhere half-way home from work, ymmv I suppose. … And in the rain, too?
    Which would be better to have, wet wipes, or a dry towel?

    Anyway, even if filtering is slower than a faucet, I don’t know about you, but if it’s enough to wet a whistle that’s usually enough for me. Much better than no water.

    I like this part, from the website: There’s no need for boiling water after it is filtered

    … Ops, first Tuesday of the month, the city wide emergency sirens are going off as I type, monthly testing.
    I’m thinking: am I prepared? “…If this had been an actual emergency, blah blah blah….”

  8. Lee says

    Flouride removal is important to me, but I saw nothing on the website that confirms this. Can someone point me to the evidence?

    Through one of the links provided by the website I read that silver is virtually non-toxic. Does “virtually” mean completely, or is there a small element of risk?

    I have seen the price for the product but not for replacement filters. I must have missed it somewhere. Can someone provide a link? I am trying to figure out the cost for constantly filtering tap water.

  9. George says

    I looked at their website and could not find any claim to removing fluoride, I admit I did not try very hard, but I did not see an claim. The use of silver in a filter is not new, Brita also uses silver if I understand it correctly. Actually from a few websites I looked at, it is not clear any household filter really does the job. I did a very cursory check on this, so I could be wrong. Maybe if you can post links.

  10. Ron says

    Very confused about the claim of removing fluoride. I searched the PurifiCup website and found nothing that mentioned fluoride. I too have a Berkey with the additional PF-2 fluoride/arsenic removing filters.

    Also, the site doesn’t explain the difference, if any between the natural water green and natural water purple filters. Is there a difference other than the color of the plastic? Come to think of it there was no differentiation between the tap water filter and natural water filters content pages. I would assume there may be some sort of particulate pre-filter on the natural water models but who really knows.

    I like the portability of this filter, I’d just like to know more. The FAQ page is weak, a collection of links, some broken, to other sites. No answers to Frequently Asked Questions about this product. I’ll file this away for a 2nd look-see in about 6 months.

  11. sue says

    This looks like a great product. I don’t see any mechanism to remove fluoride, though. Fluoride can only be removed by distillation and reverse osmosis, not be ion exchange.

  12. Ross says

    Where do you get information this filters fluoride? I see no evidence of that on click through site. (Still exploring.)

    Also, where are independent lab tests? I don’t have a horse in this race — in fact I’d plunk down a couple hundred for a handful of these babies if “they were all that”, but show me the test results…

    Thanks for article

    • Ross says

      ..just saw all the others asking about Fl removal. Good.

      The gold standard of proof, here (sorry, pun) would be posting an independent lab test result.

      Fluoride is best removed nearly entirely (i.e << 1 ppm). That's a pretty high bar for a filter this size. (Although I hope it's provably true!)

  13. Brady Kohuth says

    I do know that when the pioneers were heading west in their covered wagons and brought their milking cows with them,when they had a bucket of milk,they put silverware in it to preserve the milk for a longer period of time as obviously they had no refridgeration. Silver is the only known metal that sanitizes.

  14. says

    Although there is a claim that it removes fluoride, there is no evidence that proves activated carbon removes or reduces fluoride, and this is why other water filter companies offer special filters that offer fluoride removal. Activated carbon is used in all pitcher water filters like Brita, which in no way claims it removes fluoride, and states that it doesn’t. It may reduce fluoride, but the amount it is reduced by is so minimal, the percentages would never be openly stated to the public.

    • says

      Please read the update to this review.

      And by the way, your comment ranks really, really high on my spam-o-meter. I’m approving it on the off chance that it’s a legitimate comment by someone not connected with a company (link conveniently provided) that also happens to sell water filters.

  15. Vic says

    I like the idea. But the container might be to cheaply made to put in a backpack. Looks like it would break real easily. Love your site, Vic

  16. Jan Lundberg says

    Is the filter housing made of plastic? Bisphenol-A the endocrine disrupter getting into the filtered water? Is there a filter that gets the fluoride out that’s not made of plastic? I like the steel Doulton filter, portable and counter top, with the ceramic filters, but they don’t filter out fluoride.

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