It’s true. Great minds really do think alike. I’ve been tossing around ideas for an article on financial survival and developing streams of income when I see that Ferfal of Surviving Argentina beat me to it!
Dam those outgoing streams
More and more I’ve come to realize that the secret to surviving an economic collapse is twofold. First, decrease your expenses as much as possible, and second, find ways to bring in more income.
If you use your debit card for most expenses, it’s easy to track where your money goes. Go to your bank’s website, log in, and scroll through two or three months worth of your banking records. No doubt your search will dig up numerous expenses that are unnecessary and even wasteful.
When I did this, I discovered we were paying $14.95 each month for some credit report service I had forgotten to cancel and that my third-grader had signed up for an expensive game on a cell phone. Both services were canceled on the spot.
Our Direct TV was scheduled to double in price, following a year at an introductory price, and I put my foot down. “This is ridiculous! I refuse to pay $100 a month for TV!” We dropped that service, bought an HD antenna from Denny’s Antenna Service and now we pay nothing, plus we don’t get 500 channels anymore with absolutely nothing worth watching! When there’s something we absolutely have to watch, we tune in to hulu.com.
I’ve been surprised by how easy it is to let go of things we once thought were necessities. When we’ve faced lean months, it’s been nice knowing that our expenses are pared down as well.
Get those streams flowing
Cutting out unnecessary expenses will probably not be enough to make life financially comfortable during tight times. In fact, many families have already eliminated every possible extra and are still struggling. The second piece of financial survival, then, is developing other streams of income. This is key.
To use an example from nature, streams come in all sizes and from all directions. Sometimes they dwindle down to a mere trickle only to become a roaring river further downstream. Eventually, many streams empty themselves in a much larger body of water. Think of that body of water as your bank account, and all those little streams as income from a multitude of sources such as Craigslist, eBay, tutoring, selling homemade crafts, etc. Fifty bucks here, $230 there, and pretty soon you’re talking about some real money.
With multiple income streams, you have a bit of insurance in case some of your tutoring students drop out, for example, or your hand-knitted bun warmers aren’t selling. If nothing else, we have all learned hard lessons about the unpredictability of our economy and the wisdom of having a back-up to the back-up. Each stream of income is a back-up to the others.
Sure, a traditional 40 hour a week job will bring in steady and significant income, but when those are hard to come by, a bit of creativity and hard work can pay some nice dividends. Traditional part-time jobs are an option, but they tend to be low-paying with inflexible hours. Fortunately, there are many, many ways to earn money, earn better than minimum wage, and do it on a schedule that is helpful to your family’s lifestyle, not a hindrance.
Meet a need, provide a want
Each stream of income starts with determining a need or a want and figuring out how your unique set of skills and knowledge can meet them. Consider this. People want to know:
- how to save money
- how to become more attractive
- how to be smarter
- how to feel special
- how to earn money
- how not to be afraid (of buying a car, making a decision, of homeschooling, etc.)
- how to be safe (physically, financially, emotionally)
What skill or knowledge do you possess that would meet one or more of these needs and desires? Are you an expert at couponing? Have you helped your family become debt free? Are you one of those shoppers who can find amazing bargains anywhere? There are moms out there desperate for that information and expertise.
What experiences do you have that would provide guidance and reassurance to someone’s fears? Have you been a long-time homeschooler? Are you an auto mechanic who could give tips on what to look for when buying a used car?
Make a list of everything you know how to do and your areas of expertise. Include hobbies and skills that maybe you take for granted.
Get ready to take the plunge
From this point, you have the seed for an online business, a person-to-person real life business, or both. Both is best. Why? Because putting a skill or knowledge into real-life practice polishes those skills and helps you build on them, but having a website or blog that teaches how to do what you know how to do (whew!) reaches a vastly larger audience.
If you decide that an online business is something you want to pursue, decide if a website or blog best suits your purposes. A website is generally composed of static pages that rarely change. You post information, product photos, perhaps, some ads, and that’s it. A blog is livelier with new information every few days. Many companies have both a blog and a website.
Let’s use the example of Carolyn who knows how to can everything from fresh salmon to lentils. Her pantry is full to the brim of her home-canned goods, and she decides to take this skill and put it to work. Carolyn can approach food co-ops, churches, moms groups, even her county extension office to see where she might begin to teach classes. With a bit of local advertising and emails to friends and family in the area, she’s ready to begin. If her classes are helpful and interesting, word will spread and she’ll have other teaching opportunities. People will pay good money to learn something new.
Carolyn can easily put her knowledge of canning on the internet. She’ll need a website to call her own and some time to put her blog or website together, but once it’s finished, it can also be a source of income. An inexpensive video camera can record segments of her live classes or short demos in her own home. Posted on her site and YouTube, they are sure to draw visitors.
To whoever invented the internet, thank you!!
I’m no expert when it comes to building a website or blog, but here are some tips for creating an online presence and income that have worked for me.
- Decide on a domain name for your site. I purchased mine from GoDaddy but there are many other companies that offer the same service.
- Create a website or blog to tell others what you have to offer. A website that teaches, for example, canning using step-by-step instructions, with photos and videos will soon attract visitors. If you know how to weld, do the same thing. People want to learn new skills. Smart people want to learn practical skills.
- If putting a website together is 100% foreign to you (it was to me!), there are tutorials and websites galore. Only go out and buy a how-to book if you absolutely must have a hard copy in your hands. There are many smart people whose online business is teaching others how to create websites and online businesses! Go figure!
- Two sites that have taught me the most about how to create a successful blog are Copyblogger and Problogger. Prepare to learn a lot from these guys! Even if your goal is a website and not a blog, you will still learn oodles from them. Darren Rowse’s book 31 Days to Build a Better Blog should be required reading for every new blogger. (Note: I’m an affiliate, but have been a loyal follower of Darren’s since the earliest days of my blog.)
- Keep it simple. You can always add fancy doo-dads to your site later. If your website is too cluttered, people will immediately look for another one.
- Look for affiliate programs that have products related to your area of expertise. Amazon is popular, Google AdSense is popular, and there are many, many others. Commission Junction, LinkShare and Clickbooth are three affiliate networks recommended by bloggers that I know.
- Work hard. Whether you’re establishing a real-life business or something online, it requires hard work. I spent hours and hours putting together TheSurvivalMom.
- Once your website or blog is established, it may attract advertisers who want to place their ad somewhere on your site. Every dollar, whether from an affiliate program or a direct advertiser, counts.
Can one of these side income sources become a roaring river? Yes! I have developed two side businesses in my lifetime, and in both cases they began bringing in more income than my original traditional job. Gradually, I phased out the traditional jobs and set my full-time focus on developing that secondary stream of income. Eventually, those became major sources of income.
Going back to my stream analogy, every stream is worth developing. A busy eBay business may slow to a trickle and dry up temporarily while a steady income from algebra tutoring sessions may become overwhelmingly busy. Develop each stream, one at a time. Determine which, if any, can also become an online business, and go for it!
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